TRADOVE REVIEW

TraDove Business Social Network puts substantially more emphasis on traffic quality than on traffic quantity. We do not seek nor do we need hundreds of millions of users. We only need tens of millions of users. A business user’s value is much higher than a professional user, which is in turn higher than that of a consumer user. Facebook paid $42 per consumer user for WhatsApp. Microsoft paid $60 per professional user for LinkedIn. How much is a TraDove business user worth? The answer is A LOT! Our emphasis on traffic quality and not just quantity keeps our operational costs low and increases both business users’ value and our profit margins.

LinkedIn is not suitable for business. It does not authenticate its users. Most use public emails. Faking a LinkedIn profile is easy. It is too general and crowded. Most use LinkedIn for personal and professional relations oriented communication. It does not have product/service component. TraDove has developed a proprietary process to authenticate its users in its general network. It is much harder to fake a profile. It is a social network tailored for corporate buying and selling people. It seamlessly connects business people, products/services and companies together to share knowledge, experience and opportunity in a much more relevant way.

B2B 2.0 is a person-to-person connector, a business-purpose social network. B2B 1.0 is more product oriented (directory or marketplace). In a directory or marketplace, you as a seller passively wait for a buyer to find you. In B2B 2.0, you can actively look for potential buyers – a game changer! In the B2B 2.0 model, we let buyers and sellers find one another and maintain a relationship in return for membership and opportunity fees (e.g., opportunity to advertise and pitch to buyers) in BBCoins.

Challenges in trading across borders

The internet has revolutionized the very nature of marketing. The rise of Google Adwords, Facebook Marketing, and other forms of digital marketing has streamlined, if not revolutionized, buyer and seller discovery.

Unfortunately, this only rings true for the B2C (business to consumer) markets. The B2B segment is still largely left behind when it comes to efficient buyer and seller discovery.

This is because B2B cross border transactions are made difficult by a host of barriers. Cost is always a main factor.

The exorbitantly high fees induced by sending funds overseas via Foreign Telegraphic Transfer or other methods – and the suspicion and aversion of local banks to such transfers is astoundingly problematic.

The concerns of foreign exchange authorities do have their merits in being particularly alert to any sort of money laundering. Unfortunately this turns out to be a blanket solution across all businesses.

Trust across borders

It is bad for businesses who already suffer layers and layers of banking fees. The most important commodity – Trust – is also lacking in international trade. It is inherent in human nature to be suspect of sellers and buyers who are separated by thousands and thousands of miles, who speak a different language and who hail from different cultures altogether.

TraDove’s solution

Authenticity. When a large sum (or any sum) of money is at stake, businesses demand the authenticity of the goods and services they are paying for.

TraDove seeks to exploit the rise of social media to achieve this. On their platform, users will be able to endorse businesses, and businesses will be able to provide reliable references to all those who are interested in their services.

This sort of authentication will at least provide a pre-due diligence indicator. Immutable smart contracts will also be executed across the platform.

Prospective corporate buyers will be able to ‘audit’ the path of a seller’s transactions which is stored in the Ethereum blockchain. Combined with advanced user authentication and reviews, this will provide a formidable case for trusting a certain seller.

Just as Facebook connects friends and LinkedIn connects professionals, the current TraDove platform connects business partners with its business social network. The next generation platform will utilize blockchain and AI driven social networking technologies to further shorten the corporate buyer & seller discovery cycle, enhance B2B transparency, expand user trust, and allow for company-to-company precision advertising. Additionally, BBCoin will provide a better payment instrument for international trade. We have been in business for 5 years and now have 250K corporate users worldwide. We are honored to announce that TraDove has raised $4M in equity investment.

Networking is a core element of growing your business. It has a positive impact on our professional as well as personal life. We want to be connected to different kind of people, who can help us achieve greatness in our business and general life.

That’s a part of basic human tendency. The attraction towards greatness is a natural behaviour. What it takes to achieve is an entirely different game. Your network of friends or business partner determines 

your success ratio.

In today’s digital age, where everything is available on your screen, this might seem the easiest task. But for the B2B community, these social tools have not been able to add value to their network. The element of networking between B2B businesses in this online age is missing.

Although, a plethora of social tools exist to fill this gap they have been largely unsuccessful. The reason behind their lack of performance can be traced to basic human characteristics, Trust.

The Trust factor has been missing from the platform, which gives confidence to the people. The business owners have largely been sceptical about the choices presented to them by today’ internet organisations. Can we not create a platform of trust, where B2B business can connect and grow? Are we ready for such a kind of ecosystem, which will boost their networking power?

The Solution

TraDove has developed the solution and created a platform for B2B networking and Partnership. The platform is available on desktop as well as iOS app and currently used by more than 1000 companies in 80 countries. Their technology is based on the machine learning and Big Data analytics.

Their focus on networking between businesses is more on the kind of traffic quality rather than traffic quantity like today’s most of the social media tools. They are now planning B2B 2.0, which consists of utilising smart contracts and blockchain technology to create trust and partnership between B2B businesses. Their strong platform is operational and trusted by many companies.

ICO & The Team

To develop the next stage of the platform, they require public participation. They are conducting an ICO, where a total of 100 000 000 BB coins are created.

50% of total coins will be utilised in the ICO. The funds collected will be utilised for a variety of purposes, such as marketing activities, regulatory compliance and product development etc. The team behind the project is an experienced group which has a decade of experience in the business.

Conclusion

The time spent by businesses in creating an International valuable partner in today’s age is huge given the large-scale fraud and mistrust. The platform by TRADOVE has been successful and operating. it creates an invaluable amount of trust in the eye of investors, who wish to participate in their ICO Process.

The trust between the partners will be one of the key factors in the growth of the platform. We remain hopeful for the success of the platform. With the help of Blockchain technology, I think they will create the biggest social network for B2B Businesses.

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